About Us

Shop Local – Why is this so important?

KEEPS DOLLARS IN THE LOCAL ECONOMY

When you spend money locally, significantly more​ money stays and circulates in the community through payroll, taxes, and other expenditures, thus strengthening the economic base and well being of our community.

REDUCE YOUR FOOTPRINT

Local businesses help sustain vibrant, walk-able town centers, which in turn improve​​ water and air quality. Even though things appear​ ​to ​cost less elsewhere, when you​ factor in the cost of shipping, ​driving and your time, a local purchase may be the best choice and helps to ​reduce your footprint.

PROTECT LOCAL CHARACTER

The area of North Lake Tahoe and Truckee is unlike any other place in the World! By choosing to shop locally, you help sustain the area’s distinctive character and charm.

SUPPORT YOUR​ FRIENDS AND NEIGHBORS

When you are considering buying something, please compare and exhaust all local options first and support your friends and neighbors.  ​When local businesses do well, the community does well.

Our Story

Born from a longtime local business owner, Tahoe Dave-Dave Wilderotter of the famous Tahoe Dave’s Skis & Boards collaboratively began the initial program with Marketing Coordinator Lindsay Thayer in the Fall of 2013, modeled after a similar year-round Shop Local program in Michigan.  Lindsay then joined with Ginger Karl, North Lake Tahoe Chamber/CVB/Resort Association, Joy Doyle, North Tahoe Business Association and Marianne Schneider, Reiki Tahoe in the North Lake Tahoe-Truckee Leadership Program in the Spring of 2014. Together these ladies created an action plan in their leadership class that came to life.  In the Summer of 2014, the program gained some legs and received funding primarily from Placer County with contributing funds from the Incline Village Business Association, Truckee Donner Chamber of Commerce and the Truckee Downtown Merchants Association.  The full program was developed and is now managed through the Business Association Chamber Collaborative, a collective group of area business associations and chambers.

This program was designed to create a sense of awareness for exhausting all shopping options locally before heading to the big department store or purchasing online.

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