Why Local

Shop Local – Why is this so important?


When you spend money locally, significantly more​ money stays and circulates in the community through payroll, taxes, and other expenditures, thus strengthening the economic base and well being of our community.


Local businesses help sustain vibrant, walk-able town centers, which in turn improve​​ water and air quality. Even though things appear​ ​to ​cost less elsewhere, when you​ factor in the cost of shipping, ​driving and your time, a local purchase may be the best choice and helps to ​reduce your footprint.


The area of North Lake Tahoe and Truckee is unlike any other place in the World! By choosing to shop locally, you help sustain the area’s distinctive character and charm.


When you are considering buying something, please compare and exhaust all local options first and support your friends and neighbors.  ​When local businesses do well, the community does well.

revenue generated for local businesses in 2015 campaign
For every $100 spent shopping local, at least half stays in the community.
revenue generated for local businesses in 2012 campaign

Joy Doyle, Ginger Karl, Lindsay Thayer & Marianne Schneider
2014 Tahoe Truckee Leadership Program Graduation

Our Story

In the fall of 2013, longtime local business owner, Dave Wilderotter of Tahoe Dave’s Skis & Boards, asked his Marketing Manager, Lindsay Thayer, “Why doesn’t North Lake Tahoe & Truckee have a year-round shop local program?” Great question! Dave & Lindsay put their heads together and initially modeled the program from a “Shop Local” card Dave had picked up while he was in his home state, Michigan.  They created a “Show Your Love – Shop Local” campaign, made “LOVE” stickers and began selling them in all 5 of his shops to begin creating awareness. Lindsay then joined with Ginger Karl (Tahoe.com) , Joy Doyle (North Tahoe Business Association), and Marianne Schneider (Reiki Tahoe) in the North Lake Tahoe-Truckee Leadership Program in the Spring of 2014. Together these ladies created an action plan for the Shop Local Program in their leadership class – and this is when the program truly came to life. In the Summer of 2014, Shop North Tahoe Truckee gained some legs and received funding primarily from Placer County with contributing funds from the Incline Village Business Association, Truckee Donner Chamber of Commerce and the Truckee Downtown Merchants Association. The full program was developed and is now managed through the Business Association Chamber Collaborative (BACC), a collective group of business associations and chambers.


Shop Local Partners